Project Description


In the present competitive world, the salesmanship has become indispensable in the success of any business. Salesmanship is the ability of a person to sell a product or service to a customer through removing their unfamiliarity and doubtfulness about the product in a way that both the buyer as well as the seller gets to benefit from the deal. It also embraces the ability to generate a need for the product and to make customers want the product. Salesmanship assists the consumers in making the right decision and appropriate selection of the product which they want to buy.

Salesmanship has become vital service and the salesman is the key figure in the business world of manufacturing and distribution. Indeed, modern salesmanship is growing on scientific lines, progressively.

The job of today’s salesman is not restricted to selling consumer goods. He also has to vend industrial and agricultural goods and services like transport, repairing, teaching, painting, banking, legal consultancy, medicine, insurance, and so on. Time is not far when a salesman will be in a position to dictate to the producers of goods and services, what, when and how much to produce for sale in the market

As a result of the diverse nature of the selling jobs, professional selling has developed into a specialized area of management. Recognizing the significance, importance and its scope to absorb sale professionals the focused salesmanship course has been designed.

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The participants will be able to:

  • Develop understanding of concept of salesmanship, sale and role of sales professional
  • Apply communication, motivation and negations skills effectively in sale proficiently
  • Develop and sale promotional campaign
  • Apply techniques and tools to enhance sale
  • Manage and handle products sale distribution

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At the end of the course the trainees will be able to:
Enhance written communication/drafting
Write Memos and letters
Respond to complaints and queries
Produce reports.

Written communication principles and techniques
Drafting Memos/letters/emails etc.
Answering Queries
Responding to complaints
Sending Requests
Producing Reports
Telephone handling


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  1. Basics of Salesmanship
  • Meaning and concepts of salesmanship
  • Roles, responsibilities, personality attributes and skills of sales professional
  • The importance and role of Communication, motivation, negotiation, assertiveness skills in sale


  1. Selling
  • What is selling
  • Types of selling: Product selling, Service selling, Industrial selling
  • The success elements of sale and their knowledge:

(Product, customer, competitors, territory and right timing)

  • Understanding buyer behaviour, rapport building and networking
  • Sales planning and breaking down of sale target
  • Closing the sale
  • Sales Promotion
  • Sale promotion: concept, nature, importance,limitation and opportunities
  • Selecting promotional tools
  • Consumer sale promotion techniques
  • Comparison of Publicity and advertisement
  • Limitations of using publicity
  • Project (develop and produce sale promotion campaign for a product)
  1. Distribution Management
  • Introduction
  • Steps and Process
  • Methods and Techniques



Interactive lectures, Video Clips, Discussion, Brain Storming, Individual and Group Presentations, Case Studies, Role Plays, Home Assignments, Field Visits, Handouts, Assessment tests at the end of each module.




  • The course duration is six weeks
  • The training comprises of 4 modules.
  • The classes will be for three days (Friday- Sunday).
  • The courses will be offered in the afternoon to accommodate the employed persons.



  • Young graduates or individuals having F.A. qualification seeking for sale jobs
  • Mid-level business managers
  • Individuals intend to start a business



The training program is practical focused rather than only theory, involving lot of practical exercises. It covers all the aspects of modern office management. The organization has developed data base of potential employers and will help and support the trainees by recommending and referring to these employers for gainful employment.


Note-The organization is not obliged to secure or offer the job. Our role is to facilitate in linkages.


A-Registration fees: The registration fees are GBP———. It will be charged only once whether it is one module or complete course. The registration will remain valid only for one year after that registration has to be renewed with a payment of GBP————.

B-Training fees:        

The complete course fee is GBP—–. Which should be paid at the time of registration?

The fee for each module is GBP—–. The fee for each module should be paid fifteen days in advance from the commencement of the module/course.

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